UMW GREEN SHOOTS INITIATIVE

Conserve Malaysia’s mangrove forests by growing 300, 000 trees by 2023

GET INVOLVED

At UMW, sustainability is integral to our journey of value creation. Our sustainability agenda drives us to deliver excellent products and services; while creating long-lasting positive impact on the environment and the communities in which we operate.

Our commitment towards the environment begins with ensuring that all of our commercial and manufacturing activities are managed according to the highest environmental standards. We further strive to enhance our green energy consumption and continue to introduce new, green-label products to the market. We are now proud to add UMW Green Shoots to the list of how we translate our sustainability agenda into real positive action.

Defend Against Climate Change

Mangroves sequester up to 5X more carbon than tropical rainforests; making it one of the planet’s best defense against climate change.

Sustain Population

Mangroves provide a means of living for coastal communities and contributes to food security for a growing population.

Disaster Risk Reduction

Mangroves protect coastal populations from physical damage caused by storms, tsunamis and floods. It also plays a vital role in preventing soil erosion and maintaining water quality & clarity.

Safeguard Biodiversity

Mangroves serve as a unique habitat and shelter for both marine and land organisms – from fish to birds, monkeys to mollusks – they are invaluable to the overall health and biodiversity of our planet.

Creating a base of environmental literacy and stewardship for today’s youth

The Mission

Over the last 25 years, the world has lost roughly 20% of its mangrove cover due to pressures from a growing population and rapid economic development. The old mistaken view that mangrove forests were “useless wastelands” made it easier to exploit these forests as cheap and unprotected sources of land and water.

Research however has shown that mangroves are one of the world’s most important ecosystems – providing significant ecological and socio-economic benefits that reach far beyond where the land meets the sea. Our mission is to conserve our mangrove forests by growing 300,000 trees by 2023.

46,995

Mangroves planted

ASTRO as our Education Partner for UGS

Motion infographics with interesting facts about mangroves and its ecosystem, as well as information about UMW’s green agenda.

Awani 7:45 (PM)

A series of 1-minute special reports in AWANI 7:45 (with repeat in Buletin AWANI), taking a deeper look at how CSR programmes by UMW, will contribute to the sustainable livelihoods of local communities.

Awani Pagi

A series of eco-conscious thematic episodes, curated to discuss about the state of the environment and the roles that everyone should play to protect the environment, starting from the mindset shift that will lead to having a more sustainable lifestyle.

Awani LINC

Aimed at facilitating two-way communication and generate leads through concerted activities, this programme is a highly engaging series of digital events in the form of webinars and workshops to encourage friends, families and the local community to adopt sustainability initiatives.

SMK

Comedic sketch which promotes awareness on saving the environment among youths.

Cerita Kita

Digital short videos demonstrating how young Malaysians are doing their part to contribute to sustainable lifestyle.

UGS Activities

UMW Toyota Motor Tree Planting Day

Tree Planting Session in Sarawak

Special Tree Planting Session with Akio Takeyama, Deputy Chairman of UMW Toyota Motor

UGS Open Day

The Trees

In the world, there are over 120 species of mangroves. The trees we are planting under the UMW Green Shoots initiative are native/common to our project sites and non-invasive. They include:

Rhizophora Mucronata Lam

Bakau Kurap  

Rhizophora Apiculata Blume

Bakau Minyak  

Bruguiera Gymnorhiza (L.) Lam

Tumu

Bruguiera Cylindrica (L.) Blume

Berus

Ceriops Tagal (Perr)

Tengar Samak

Our Footprint

Fighting for our mangroves

THE UMW COMMUNITY
CHAMPIONS

Employee-volunteers from across the UMW Group

YAYASAN HIJAU MALAYSIA AND
MALAYSIAN NATURE SOCIETY

The experts in nature and environmental conservation

ASTRO – EDUCATIONS
PARTNER

Helping our message reach across a wider audience, sparking conversation and mobilizing a Nationwide movement

FACULTY AND STUDENT VOLUNTEERS

Our partner universities

THE LOCAL COMMUNITY

Mail Address
UMW HOLDINGS BERHAD
198201010554 (90278-P)
Menara UMW
Jalan Puncak, Off Jalan P Ramlee,
50250 Kuala Lumpur

Phone Number
Tel : +603 2025 2025 (main)

E-mail:
[email protected]